Meetings Technology 101: The Changing Landscape (SMM Disruption) Presented by the GBTA Meetings Committee

Tue. August 14| 9:00 AM - 9:30 AM | Meeting Room 8 Upper Level

The meetings technology landscape is changing quickly, which is leading to confusion for those responsible for event strategy. This session provides an overview of the changes that are happening, the implications for planners and managers, and the opportunities resulting from these changes, specifically in the Strategic Meetings Management (SMM) space.

Included in this discussion; developed by the GBTA Meetings Committee are disruptors for meeting management programs, and how technologies & meeting types can influence SMMP architecture, as well as the availability of new solution types to address unique requirements. After the session, you will have takeaways to discuss and potentially implement upon returning to the office.

This first session in our two-part series will focus on the current state of the industry, and the disruption SMM faces in program management as it relates to servicing and technology.

Type: Education Session

Track: Meetings/Events


Avish, Shimon

Avish, Shimon


Acquis Consulting Group


Koenig, Kristen

Koenig, Kristen

Senior Manager, Digital Sales & Partnerships

Freeman Company