Meetings Technology 102: The Changing Landscape (Digital Engagement & Measurement) Presented by the GBTA Meetings Committee

Tue. August 14| 9:45 AM - 10:15 AM | Meeting Room 8 Upper Level

The meetings technology landscape is changing quickly, which is leading to confusion for those responsible for event strategy. This session provides an overview of the changes that are happening, the implications for planners and managers, and the opportunities resulting from these changes.
While the first session in our series focuses on SMM technologies, this session will focus on the digital technologies that are rapidly evolving the live event experience.

Included in this discussion; developed by the GBTA Meetings Committee:
• An exploration of the emerging importance of digital engagement and measurement.
• The types of technologies now available to support these objectives, and how they are impacting events.
• How attendee engagement and metrics work together to finally deliver true Return on Investment analysis for Event Marketers and/or SMM Program Owners.

Part 2 of 2 - in conjunction with Meetings Technology 101

Type: Education Session

Track: Meetings/Events


Speakers

Avish, Shimon

Avish, Shimon

Principal

Acquis Consulting Group

Co-Presenter

Scott, Kim

Scott, Kim

Illumina

Co-Presenter

Murphy, Megan

Murphy, Megan

Director, Digital Channel Sales & Partnerships

Freeman

Presenter