Hotel Loyalty Programs Work – So Why Continue to Fight Them?

Mon. August 13| 8:00 AM - 8:30 AM | Meeting Room 1A Upper Level

There has been debate whether we should incent travelers to "do the right thing." Yet, every day hotel chains are driving traffic through their loyalty programs. Learn how a company was able to increase hotel attachment significantly through a loyalty promotion driven through their TMC-approved channels. Hilton will also share why loyalty works when booking direct or within a managed travel program.

Type: Education Session

Track: Accommodations


Speakers

Brennan, Scott

Brennan, Scott

President, Hotel

Carlson Wagonlit Travel

Moderator

Craghill, Andrew

Craghill, Andrew

Hilton

Panelist

Jongeling, Eric

Jongeling, Eric

Carlson Wagonlit Travel

Panelist

Magallan, Marilyn

Magallan, Marilyn

Yangfeng Automotive Interiorsx

Panelist