Business Story Telling

Mon. August 13| 9:30 AM - 10:00 AM | Meeting Room 1B Upper Level

Travel Buyers are solicited for supplier meetings every day and when those meetings are scheduled, they are often at the mercy of "death by PowerPoint" filled with "unique selling points".

With a focus on the hero's (traveler or travel buyer) journey, this storytelling for business session will offer techniques and tools to deliver more engaging presentations. By demonstrating an understanding of, and solutions for, the buyer's challenge. Face, it; you'll have a quota next year too. Focus on the buyer and the value your solutions bring.

Buyer panelist perspective – what is it like to be on the receiving end of a barrage of features and when have you said "yes" to a concise solution for a current challenge. What do you want suppliers to start doing and stop doing?

This session is designed to help suppliers step away from the "about us" slide shows and add real value to their time with buyers - through business storytelling.

Type: Education Session

Track: Career Development


Speakers

Brennan, Karen

Brennan, Karen

Travel & Transport

Moderator

De Costa, Michelle

De Costa, Michelle

Head, Global Travel and Meetings & Events

Shire

Panelist

Foster, Sid

Foster, Sid

Manager, Corporate Travel

Health Care Service Corporation

Panelist